Tide and Downey's new television commercial The Princess Dress caught my eye because it offers a new spin on the notion of who does laundry. The ad features a dad and his daughter. The father is featured talking about his daughter's favorite dress and depicts her eating and playing. The commercial is targeted towards fathers and creates a positive connection between fathers and their relationship with their daughters.
The ad also features both Tide and Downey clearly defining the brand benefits for both - Tide to get out "week-old stains" and Downey to "make clothes fresh and soft". At the end of the commercial, a great parallel is drawn. Just like dads and daughters are better together, "Tide + Downey: Great on Their Own. Better Together"
Nice! Yes I like how it shows men doing laundry and showing the love that goes into doing someone else's laundry.
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