When I was thinking of ads that grabbed my attention recently, Jameson's new subway ads came to mind. I saw them in New York over break, and the subway car was lined with multiple Jameson ads, each with a different scenario. They all painted a picture of the type of man John Jameson was, along with touting the "Taste Above All Else" tagline. I was struck by the clever copy, and saw the brand was trying to create a picture of its founder, while insinuating a picture of its users. Below are two examples of what I saw on the subway:
Jameson - Friends
Jameson - Ben Franklin
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