Coors Light Cold Hard Refreshment

This ad seems so simple.  It is to point out to the target customers that Coors Light is the coldest light beer.

Coors Light Snowboarder

I did not know this, but the man that delivers the Coors Light to the waitress is considered the best adventure snowboarder in the world.

It targets your young male consumer - male - 21-35.

We laugh in the beer industry about Coors Light being the coldest beer and the mountains turning blue and stuff.  Coors light will be the same temperature as any other beer in the cooler.  But it is about perception.  And if you go to bars you'll see our consumers excited about the mountains being blue.

Coors basically followed the same campaign that MGD rolled with in the early 90's about COLD, refreshing beer.

But hey, it works.