Ship My Pants

K-Mart Ship My Pants this is a great ad. I think it shows a benefit, and it says there is a reason to come into the store and use the shipping option, too. Important because retailers are struggling with linking stores and on-line, using the store for trial and touch, and the on-line option for managing inventory and costs. I like how the sales people have ipads, so it says that you don't have to have the internet and a computer at home and know how to use it, and a credit card, to do this. Maybe for current users, maybe for ex-users. Oh, and they have to find a positioning / frame of reference other than Not Target and Not Wal-Mart.