Women's Degree UltraClear

Along with our deodorant theme, below is a Degree commerical. It competes with Dove and Secret by going on ultra clear leading to fewer white marks. It is using a laddering down approach by showcasing the brand feature. It also shows the consumer the functional benefit. This commerical was clever because it used someone else to show how the product worked before the woman decided which product to use. There was "proof" from the guys shirt that degree went on clear.