When I saw the Liquid Plumber example during our engagement through the moment discussion today, I was reminded of a new, and slightly ridiculous liquid plumber commercial I saw while watching E!. I hate to say it, but I was probably watching the Kardashians when this ad popped up during a commercial break. The ad seems to be targeting female buyers, and from the looks of the actress in the commercial, I can infer that the company is targeting single female buyers. It's a little over the top, but it was strategically placed on this network since it is predominately viewed by females.
It's very entertaining for a drain unclogging product commercial, and it might be brilliant it it's attempt to engage through the Kardashian moment, it got my attention after all.
I think this is more of an example of engagement + Mindset: Reach people by associating with people, objects and issues that are important to them.
ReplyDeleteMoment is: Reach people when the are thinking or decisional about the category
Regardless, it is humorous, and nicely plays on a cliche, and reverses the typical sexism of ads. I wonder why the woman is dorky - sort of reminds me of the woman in "Bridesmaids."
Very courageous to admit watching Kardashians!