I have recently seen print ads for the
upcoming season of Arrested Development:
The ads are very clean, simple, and
minimal. They all feature one object, with a plain background. Some
have a few words written at the top and then “AD2013” and the Netflix logo.
These ads are targeted at current fans.
They contain inside jokes; if you are familiar with the show and understand the
significance of a pair of shorts or a banana, you are in on the show’s
reoccurring joke and will get the ad. If you are unfamiliar with the
show, a picture of a banana won’t necessarily ignite curiosity.
The ad doesn’t give out any information.
The name of the show isn’t on the ad (it just says AD), and we are given the
year (2013) but not the month or day. The target audience, who will
understand the ad, already know that it starts May 26, 2013 on Netflix.
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