This is an advertisement for the Samsung Galaxy S4 phone. The ad depicts a graduation party at which all of the teenagers have Galaxy phones and their parents have iPhones. Samsung tries to get this simple message across: the Galaxy is the hipper phone. The ad is effective because it accomplishes that message in a way that's less about how bad the iPhone is and more about the cool features the Galaxy offers. One grad shows off a few of the capabilities the Galaxy has that the iPhone doesn't, such as touch-free phone answering.
The campaign doesn't just target youths, however. Samsung is smart not to isolate older smartphone users, as another commercial shows a middle-aged parent at the graduation ceremony taking photos on her Galaxy and showing off other innovative features. A twenty-something in the row behind is in awe of the technology this women is using and she's flattered that someone so young thinks she's cool. Here it is:
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ReplyDeleteI have a Galaxy s3 :)
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