Deward's new advertisment

I saw this commercial and felt the need to post it, since we've discussed Deward's in class. I do not like this commercial and feel the company is getting away from their target audience and what they focused on in other advertsiemnts. Instead of targeting working men looking for a real drink, this ad feels like I'm watching a bad movie about an alcoholic. Even the way it's filmed, with the blackouts of the screen and the occasional shaky shots, it seems like this woman is drinking by herself and not doing too well. After watching it a second time I see they are still attempting to target men by letting this woman speak to them in the ads, but for me, I was totally lost by everything else going on with the cinematography. What do you think?