It seems to me that internet ads tend to run on the more provocative/controversial side of things. Take this following ad by Red Bull (though abosolutely hilarious):
http://www.youtube.com/watch?v=0b3OPo9wHuk.
I have not seen this ad on television, so I am assuming this is an internet only ad. Nevertheless, do you all think internet ads are more provocative/controversial than cable television? If so, whats the reasoning behind it? I think it might have something to do with the FCC having less regulatory power in policing internet ads.
If this proposition is true, then it begs the question: If people accept provocative/controversial ads on the internet, why are they not acceptable on cable television? At first one might think it is because cable reaches a larger and wider audience, but I believe this theory to be false. Even the elderly and young have access to and use the internet now on a regular basis. Thoughts?
-Ricky
I think it is interesting to consider the FCC (censorship/guidelines) and its relationship to the internet and internet ads specifically. Most research in advertising looks at the relationship between the FTC and advertisers.
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