Ugliest part of advertising?

The political ad season is just starting and I think at times it can be one of the ugliest parts of advertising. The ads are personal, slanderous, and can be down right dirty. Unfortunately, it doesn’t seem like there is an end in sight because these ads have been proven to work. I thought this was an interesting article about a father-in-law who spent millions to develop several attack ads on his son-in-laws opponent for Kentucky governor. http://factcheck.org/2011/10/a-father-in-laws-attack-ads/