Fiber One Brownie Internet Commercial

The following link (I couldn't get the video to embed) will take you to the Fiber Once Brownie commercial we discussed in class. This is an excellent example of a company releasing a campaign online because they felt it was to risky to release as a comprehensive campaign.

http://youtu.be/vK7hZ9CxCfU

To learn more about the campaign check out the website:
http://www.magicbrownieadventure.com/

How Toyota Tundra Killed Truck ads

Nissan ads. Some have very poor production values making it extremely obvious it's not real. If you are going to do this in this day and age, at least get some good production.

This one at least looks somewhat real.

The Toyota ads that have killed any "demo" that is not real for me. I am also reminded of these ads every time I see a truck ad that is not real.

In advance of class Tues, Dec 6 (St. Nicholas)

"Linus and Lucy"   aka The Charlie Brown Christmas Dance

Pepsi Refresh campaign... A year later

Interesting to see this project come a long way. Pepsico is now advertising the Refresh campaign. Click the link below to see a few of the ads.

Pepsi Refresh Ads

Wonder if we'll see Pepsico advertise the Refresh campaign in the 2012 Superbowl??

ESPN Cognitive Dissonance

ESPN is known for having great commercials. One website even compiled a list of the Top 50 ESPN commercials of all time.

However, an ESPN commercial I recently saw may be the best example of cognitive dissonance I have ever seen in advertising. The commercial essentially raises the question of how NASCAR drivers use the restroom during a race without resolving the issue.

I believe the power of the commercial lies in successfully walking two fine lines. The commercial is general enough that the audience understands the issue but specific enough that it feels like an inside joke. In addition, it is uncomfortable enough to grab a viewer's attention ("I have to know!") but not discomfortable to the point that it turns the audience off. It simply gets the viewer to further engage with the sport and ESPN even if, like me, the persuadee is not a NASCAR fan!

Click here for the answer!

Video for ODF Case (in case Concourse post of video fails to work)

In case the file on Concourse doesn't work on your computer, here are the ODF case videos / ads; they are mentioned in the case 

"Testimonial"

"Haircut"

"Current Campaign"

"Compare Itself"

Bad Ad Good Ad

Here's an interesting blog with some creative examples of good advertising and bad advertising: http://badadgoodad.com/