Ship My Pants

K-Mart Ship My Pants this is a great ad. I think it shows a benefit, and it says there is a reason to come into the store and use the shipping option, too. Important because retailers are struggling with linking stores and on-line, using the store for trial and touch, and the on-line option for managing inventory and costs. I like how the sales people have ipads, so it says that you don't have to have the internet and a computer at home and know how to use it, and a credit card, to do this. Maybe for current users, maybe for ex-users. Oh, and they have to find a positioning / frame of reference other than Not Target and Not Wal-Mart.

Budweiser 9/11 Tribute

This ad aired in January 2002, the first Super Bowl after 9/11. Budweiser is one of the few brands with enough brand equity/nostalgia to be able to produce something like this tastefully. The ad was meant for everyone and was not just about selling beer. The ad pulls at your heartstrings and gives you a moment to reflect.

Doritos Beer

This ad was part of Dorito's commercial contest campaign. It was produced for the Superbowl and aired in 2009. It targets the 21-24 year old male with humor and is a good example of a typical Doritos commercial.

Bud Light Commercials

Bud Light Commercials...Updated included with the hyperlink from my last post. Some interesting Bud Light commercials targeting the 21-24 male age group.  They relate to the younger generation through humor and use interesting situations. They relate to older males as well who think the commercials are funny and do not alienate them by mocking the younger generation.  

Old Spice FreshnessThe new old spice shower commercials, literally like their tag line "make you smile" and by creating humorous and ridiculous scenes, make a mark that the soap is all about freshness.

Miller Lite Ad, Dick

Miller Lite Ad, Dick

Bud Light Commercials

http://www.youtube.com/watch?v=PSGySgH411A

Some interesting Bud Light commercials targeting the 21-24 male age group.  They relate to the younger generation through humor and use interesting situations. They relate to older males as well who think the commercials are funny and do not alienate them by mocking the younger generation.